The Real Concern Behind The FDA's RF Microneedling Warning
On January 28, 1986, the Space Shuttle Challenger exploded 73 seconds after liftoff. Engineers had known about the O ring problem for nine years. They warned against launching in freezing temperatures. Management overruled them. Seven astronauts died.
Seventeen years later, Columbia disintegrated during reentry. Engineers had documented foam strikes for 22 years. Each time nothing happened, the problem became more normal. Until it killed seven more astronauts.
The pattern that destroyed two orbiters has a name: normalization of deviance. And it's happening in medical spas right now.
The Medical Director Question
The medical director relationship that enables your med spa may also be its greatest vulnerability. Following a patient death in Texas that led to new legislation, regulatory scrutiny of physician oversight is intensifying. Learn what the law actually requires, how to evaluate your current compliance, and why getting this right is a competitive advantage.
Hormones and Peptides: A Business Owner's Perspective on Risk, Regulation, and Revenue
Before adding peptides and hormone therapy to your med spa, understand FDA regulations, insurance requirements, and clinical risks. A business owner's guide.
The Hidden Blueprint for Scaling Aesthetic & Wellness Practices
Navigate the $45+ billion medical aesthetics and wellness market with proven PE strategies. Essential insights for scaling relationship-driven healthcare businesses while preserving quality and building successful partnerships.
The Marketing Game-Changer: AI
AI isn't just transforming operations—it's revolutionizing how successful medical aesthetics and wellness practices attract and retain clients through smarter, more intuitive marketing that delivers measurable results.
A Practical Guide to AI Implementation
Artificial Intelligence can succeed in businesses that aren't necessarily the biggest or most tech-savvy. The most successful are the ones that approach it with an open mind and apply its capabilities strategically.
The Behind-the-Scenes Magic: How AI CAN HELP You Run Your Practice MORE Smoothly
Smart practices are using AI to identify opportunities to improve operations and drive revenue without being salesy. Clients notice when things flow seamlessly, when you're prepared for their visit, and when your team isn't stressed and scrambling.
How AI is Making Med Spas Feel Effortless
The medical aesthetics and wellness industry is starting to flip the script entirely when it comes to how business is done. While many practices are still stuck trying to perfect the old way of doing things, the smart ones are using AI to create experiences that actually feel... human.
Elevate Your Business for Q2 Success
Spring represents new birth and new life. It also brings the perfect opportunity to revitalize your medical aesthetics and wellness practice. This season of renewal offers the ideal backdrop to refine your service offerings, enhance your marketing approach, and connect with clients seeking transformation after the winter months. Here are some ideas to market your practice, as well as some of the treatments gaining momentum this quarter.
Strategies for Running a Profitable Medical Aesthetics & Wellness Practice
After evaluating multiple practices for possible acquisition and coaching turnaround, we have come to realize that there are some commonalities between those that are struggling. In today's highly competitive medical aesthetics and wellness landscape, running a profitable practice requires more than just excellent clinical skills. Practice owners must master the art of business operations, marketing, and client experience to thrive.
Choosing the Right Investment Partner: A Strategic Guide
When considering an investment partnership for your medical aesthetics and wellness practice, remember to take the time to find a partner who not only understands your goals but is genuinely committed to working alongside you to achieve them. After all, the success of your practice isn't just measured in numbers – it's realized through the meaningful growth and development that comes from choosing the right partner at the right time.
Tis The Season For Tax Savings
The best time to invest may be now, before the year ends. That’s because Section 179 of the tax code allows businesses to deduct the cost of certain property as an expense when the property is first placed in service.
BElieve in YOUrself
Just when things look hopeless and business looks like it may fail, an entrepreneur must find strength from within and believe in their ability to overcome. No great success story happened overnight. Success comes through hard work, grinding it out day-after-day, executing on a well thought strategy, staying disciplined, reconnecting to the reason you started this journey in the first place, and above all else, believing in YOUrself.
I'm Always Hiring the Wrong People
Are You Always Hiring the Wrong People? Here’s How to Change That! We share a few tried and true suggestions for increasing the likelihood of getting it right the first time and building a team that accelerates growth of your medical aesthetics practice.
Consistency in Charting
We explore why consistent practices matte when it comes to patient charting and photography, how consistent practices can protect patients, the practice, and go a long way toward supporting operational effectiveness.
Finish The Year Strong
The last quarter of the year present many opportunities for a medical aesthetics business to finish the year strong. However, capitalizing on opportunities do not happen by accident. It takes time and effort. It takes teamwork. It takes strategic thought and planning. Here are some ideas to end the year strong and make this quarter the best finish ever for your business!
One Trick Pony
It is no secret that industry trends can drive business and lead to an increase in demand. However, just as trends can drive up demand and subsequently boost profitability, trends can also have a devastating impact on business. In emerging industries changing demand can lead to volatility, especially for those who are one trick ponies that put all their eggs in one basket. Medical aesthetics is one such industry.
Advertising Brand Names Can Be Bad for Business
Advertising a brand name can be good and bad. If people have a positive opinion about the brand, then you may see a positive response to your marketing efforts. However, the opposite is also true. Before you invest in high-cost technology, do your due diligence. Do not let a salesperson sell you. If it needs to be sold it likely can’t stand on its own merits.
It’s Time To Sweat The Small Stuff
Where our attention goes is where our energy flows. Where our energy flows is where we see true change. By directing our attention to specific areas, we ignite exponential growth. To sustain or enhance outcomes, we must concentrate our efforts. In both business and life, prioritizing what truly matters is essential. Embracing Pareto's Principle and emphasizing the critical 20% that yields 80% of the results can lead to transformative achievements. The key lies in recognizing and nurturing that crucial 20%.
Separation Season
Achieving great success in business is not easy, especially in medical aesthetics. Average and below is everywhere. However, it does not need to be that way. Attending to the little things in the off season can lead to reaping a fruitful harvest in the growth seasons!